Jan 13

Jan 13 Letting Go...of Your Old Marketing Materials

I have stacks of CD cases, bags of pens, boxes of business cards, and give aways with expired specials. When you’ve been in business for ten years or more its inevitable that you will begin to collect old marketing materials. Phone numbers change, images need to be updated and perhaps you’ve gone through a re-brand or two. Keeping your collateral current is a never ending task so you have to be smart when deciding where to spend your money. I’m going to share with you some tips on how to get the most bang for your buck as well as the importance of letting go of those old pieces that no longer serve your business.

Jan 6

Jan 6 Making Wedding Shows Work for You

Guest Contributor

Marketing, Wedding Industry

I don't know any wedding professional who doesn't have strong feelings one way or another toward wedding shows (also called bridal shows in antiquated, non-gender-neutral times). Some find them to be an invaluable marketing tool, while others have given up on them altogether, convinced they're a complete waste of time.

Those of us who have been around a while, though, seem to share the mindset that, while the majority of wedding shows aren't the right fit for our business, there are some that can help bring exactly the right clients to us, in a comfortable atmosphere that allows us to really connect. That's why, in my opinion, blowing off wedding shows altogether is kind of like throwing out the baby with the bathwater.

Jan 4

Jan 4 New Year, New Approach to Your Business

Guest Contributor

Marketing, Mindset

Are you as excited as I am to be back at work on this, the first Monday of the New Year? I personally think January and February are two of the most exciting business months in the wedding industry. All those new engagements and wedding shows, plus all the couples who've been engaged for quite a while but suddenly realize they need to hurry up and finalize their vendor selection, means lots of new sales without all the output of actually working the weddings themselves. Ka-ching!

Throughout this month on WeddingIQ, we're going to be presenting content on the theme of marketing your wedding business: putting out the branding message and the collaterals and campaigns to capture all those new bookings. This couldn't come at a better time, right?